Have you heard a lot about and email marketing and want to see if it can do miracles for you.
But you are not sure what all tools are available in market and which one you should choose.
Don’t worry we will cover all the best Email Marketing tools with their plans and features.
Top 17 Email Marketing or Automation Tools
- Active Campaign
- ConvertKit
- MailerLite
- MailChimp
- GetResponse
- Aweber
- Drip
- Automizy
- SendInBlue
- OmniSend
- MooSend
- ConstantContact
- CampaignMonitor
- AutoPilotApp
- WebEngage
- Intercom
- Hubspot
All of the above tools have almost same features with some more some less.
Which one is best for you depends on what you are trying to achieve.
There are 3 aspects you must consider before choosing any of the Email Marketing tool for your business.
- Number of subscriber you have or might have over certain period
- Features you require
- Finally, the Budget
Most of the above starts minimum starts with 500 subscribers with unlimited email send with price range of $10 to $49 per month.
Most common features anyone need in any Email Marketing tools is Marketing Automation or Auto Responder feature some might say Email Sequencing these all are same just different word.
Another features which you must consider the Email Templates, if you are new to email marketing and don’t have much experience with email coding then it will be very helpful for you.
Third one is Web Tracking, this is true blessing if you are suited up with feature in your email marketing tool. What it does? Well it allows you to track your subscriber, which page did they visited and you can send email accordingly.
Fourth one is Lead Scoring this is mainly a feature of CRM but if you have it in your email marketing tool then it can save your a lot efforts and resources.
How let’s understand this with small example you have 2 subscribers on your list, call them A & B.
Every page of your website a subscriber visit and every email your subscribers open you assign them a score of 5.
Now after certain duration you check and finds that subscriber A have reached lead score of 20 and subscriber B have lead score of 10, to whom you will give priority.
Definitely subscriber A why because you know A have visited more of the pages and opened more of your emails means showed more interested than B.
So these are most demanding features for Email Marketing tools, based on your choice you can choose accordingly.
